Step 2
Having completed these studies, alongside a review of the available business & academic literature on corporate volunteerism strategy & practice (linked to throughout this website), I made a judgement on what ‘good’ practice looks like. This comes in the form of ten benchmarks identifying the various aspects of strong corporate volunteerism execution.
I then used the rich data collected from interviews, alongside information from company Annual Reports, press and websites to see how my sample of companies sized up against the ten revised benchmarks as well as the extent to which they used technology within each area.
Note: I will not be discussing individual results of the companies in the sample. Rather, these ratings served purely as the basis for anonymised, aggregate correlation analysis as discussed further below.
The companies were scored out of 5 for a variety of sub-indicators within each individual benchmark (see the benchmarks page for detail), the average of which translated to an overall score for each benchmark. They were also scored out of 5 for their use of tech within each benchmark.
This highlighted where each tier of companies (see section below) were doing well across the entire lifecycle of corporate volunteerism, the extent to which tech was helping, where gaps might lie, and whether any learnings across tiers could be had to fill them.
